I take real estate personal.
I googled “personal real estate,” but found no results for making real estate a personal experience. Instead, the top results were how to create a personal brand in the real estate business. True, to be successful in this business, I have to stand out. More important, however, is what makes me stand out in the eyes of my clients.
More technology does not equal better service.
The demise of the real estate agent has been predicted for over a decade. When you see yet another Silicon Valley start-up trying to turn the real estate industry on its head, you have reason to be concerned. When you find out that many of these start-ups are acts of revenge by an individual techie who did not like his first home buying experience, you relax a bit. This too shall pass. [Read more…]