RSVP: No Regrets
Six years ago, I left a national real estate “brand” and joined RSVP Real Estate.
Here’s what I wrote at the time.
I made this change to improve the services for my clients. My lower operating costs will allow me to allocate financial resources with greater flexibility. After all, not one transaction is the same as another and no seller and no buyer are alike.
Better technology is the second reason for this change. Some real estate companies with long histories have found it difficult to reinvent themselves gradually. Urging brokers (formerly called agents) to blog and twitter doesn’t automatically close the gap between yesterday and today.
RSVP Real Estate carries none of the legacy baggage. While started only in 2004, the founders of the company combine decades of industry experience. The father and son team brought to bear wisdom and creativity to establish the real estate company of the here and now.
“Green” may be popular because a paperless process saves trees. Green in real estate results in better service, greater speed, and accuracy and in documented compliance with laws and regulations. Green in this and many other businesses translates into a better product at a lower cost.
In marketing, RSVP Real Estate turns the traditional relationship between company and broker on its head. In that relationship, they put me, the broker, first so I, in turn, can put the customer first. RSVP plays the role of the endorsing brand.
Today, I procure my business from three sources in almost equal proportions: repeat business, referrals, and via my own website. Now that syndication of real estate listings is running amok on the web, it is even more important to stand out with original content and design. My selling clients get highly customized marketing solutions. All my clients benefit from decades of negotiating experience.
As I move forward, I want to thank my existing clients for their trust. My level of service to you and new clients will remain the same: always trying to exceed expectations and sharing a laugh once in a while.
Now in my 16th year in real estate, all of the above still applies. I changed for the better.