Why I’m Not Farming.
The first time I heard about real estate farms was some 15 years ago. A farm, I was told, was a neighborhood that is dominated by one real estate agent. Thanks to a regular trickle of direct mail and other cultivation of the local homeowners, the farming agent would get a listing. Follow-ups with “just-sold” flyers and “what’s-your-home-worth” door knob hangers would lead to listing presentation and more listings. Eventually, the agent’s ubiquitous for-sale signs told everybody who was boss in the neighborhood.